Tag Archives: vidicom

Mobile Advertising for Brands

As experts at linking brands and consumers, the Vidicom team is always seeking effective ways to increase brand awareness.  With 17.4% of web traffic coming directly from mobile this year, it is clear that companies should develop, if they haven’t already, smart mobile advertising strategies to increase brand exposure. Many businesses are already effectively using mobile advertising.  Listed below are businesses winning with mobile advertising and the ways in which they do so:

Rock/Creek: The outdoor gear and apparel company uses Twitter’s Promoted Accounts to increase awareness and engagement with followers who were interested in their products.
Karaoke Heroes: When the karaoke bar opened in 2012, it was able to reach its target audience via Facebook.
Colombo & Hurd: The Florida law firm was able to get more people into it’s office via Google Adwords.
Just Salad: The salad chain geotargets by using Foursquare ads.

Is your company using these mobile advertising platforms? Let Christy Ferer know with a comment!

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Christy Ferer Meets Warren Buffet at the 2013 Fortune Most Powerful Women Conference

Warren Buffet & Christy Ferer

Vidicom CEO, Christy Ferer, attended the 2013 Fortune Most Powerful Women Conference and met Warren Buffet. Christy discovered that Warren knows her family and they had an interesting chat about her Omaha roots. At the conference, Christy had the opportunity to listen to speakers such as Glenn Close and Marissa Mayer, President and CEO of Yahoo!. She will definitely take the leadership strategies she learned and apply it to her business.

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Read This NYT Article About Women’s Success in Business


Success in business is very important to everyone and Christy Ferer, Vidicom CEO, enjoys reading articles on success and how people achieve it. An interesting article that shares how the challenges women face in the workplace was published in this weekend’s New York Times.

Click here to read the article on the four executives who share their stories


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Want a Retweet? Include a Photo, says Mashable


Christy Ferer, Vidicom CEO, read an interesting article on Mashable that says that your tweets are more likely to be retweeted if it includes a photo. Like the old adage says, “a picture is worth a thousand words.” Pic.twitter.com also helps in getting other users to retweet your photo. The study also revealed that Instagram photos without links are more likely to be retweeted than those with a link. To read the article on Mashable’s website, click here.


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Christy Ferer Visited London and Paris


Vidicom CEO, Christy Ferer, is visiting London at the moment and she is having an amazing time. She enjoys visiting the local museums and walking around Central London with her friends. After spending a few days in London, she will travel to France to spend time with old friends.

If you are visiting London, below are a few of the top attractions:

-British Museum

-The London Eye

-Buckingham Palace

-Piccadilly Circus

-St. Paul’s Cathedral

-Tower of London

-Westminster Abbey

There are plenty of other attractions that draw people from all over the world. The city is home to many world-class museums, shops, restaurants, and theaters.

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Preparing for the Fall Season

Christy Ferer, Vidicom CEO enjoys walking around Central Park during the fall. It is a wonderful time to be in New York City as the leaves start changing colors and holiday markets begin to serve apple cider and other holiday treats. The fall foliage is almost beginning, but I am pretty sure it has begun in the New England states. Stay tuned for some of my favorite fall photos!


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The Butler, Eric Fischl’s Bad Boy and a Secret Garden in East Hampton

Vidicom CEO Christy Ferer went to the The Butler screening last Friday. The film claims to be a real story, but the children of the real Cecil Gaines say the role Oprah played was untruthful because it showed their mother as an alcoholic and adulterer. They claim that none of it was true.

Great new summer book: Eric Fischl’s Bad Boy. Check out a video Vidicom produced on the author: http://bcove.me/help2tv5


There is a secret garden with a duck pond in East Hampton. There are two miles of secret wooded paths right in the middle of the village and a hidden statue of St. Francis where visitors leave offerings.

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