Christy Ferer read an article in the Harvard Business Review that warns about the dangers behind obsessing with external recognition. Here are a few from the article:
1. We distance ourselves from the fundamental growth engine of our careers.
2. We misallocate our time and attention.
3. We alienate critical nodes in our professional networks.
Check out the article here.
Christy Ferer welcomed Colleen Burns to Vidicom’s studios today and she presented last minute gift ideas and shopping strategies perfect for the holidays. Colleen is a mother of five an expert in parenting. She has made several appearances on NBC, CW, CBS and The Daily Buzz.
The holidays are almost here and this is a perfect time to start getting your shopping in order.
Christy Ferer came across an article about the acquisition of Newsy, a video startup that produces content for web and mobile, by E.W. Scripps. Many marketers and advertisers are seeing the importance of video content for online platforms. Scripps is the publisher of daily newspapers and owns various media companies.
To read about the acquisition, click here.
An army of robots coming soon? Christy Ferer is shocked and impressed at the same time. It’s been reported that Amazon is building robots in order to increase its way of shipping products and now Google is jumping in the game. The article on Wired states:
“The difference between Amazon’s drone stunt and Google’s retail robot skunkworks, run by Andy Rubin, is that it seems far more serious. While Amazon released an unrealistic marketing video that had little to do with how its operations really work, Markoff’s sources say that Google is taking incremental steps to automate steps all along the consumer-product supply chain, from manufacturing to shipping.”
To read more about the article, please click here.
As experts at linking brands and consumers, the Vidicom team is always seeking effective ways to increase brand awareness. With 17.4% of web traffic coming directly from mobile this year, it is clear that companies should develop, if they haven’t already, smart mobile advertising strategies to increase brand exposure. Many businesses are already effectively using mobile advertising. Listed below are businesses winning with mobile advertising and the ways in which they do so:
Rock/Creek: The outdoor gear and apparel company uses Twitter’s Promoted Accounts to increase awareness and engagement with followers who were interested in their products.
Karaoke Heroes: When the karaoke bar opened in 2012, it was able to reach its target audience via Facebook.
Colombo & Hurd: The Florida law firm was able to get more people into it’s office via Google Adwords.
Just Salad: The salad chain geotargets by using Foursquare ads.
Is your company using these mobile advertising platforms? Let Christy Ferer know with a comment!