HBR: Our Dangerous Obsession with External Recognition

Christy Ferer read an article in the Harvard Business Review that warns about the dangers behind obsessing with external recognition. Here are a few from the article:

1. We distance ourselves from the fundamental growth engine of our careers.
2. We misallocate our time and attention.
3. We alienate critical nodes in our professional networks.

Check out the article here.


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Last Minute Survival Guide with Colleen Burns


Christy Ferer welcomed Colleen Burns to Vidicom’s studios today and she presented last minute gift ideas and shopping strategies perfect for the holidays. Colleen is a mother of five an expert in parenting. She has made several appearances on NBC, CW, CBS and The Daily Buzz.

The holidays are almost here and this is a perfect time to start getting your shopping in order.


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Adweek Article about Digital Videos


Christy Ferer came across an article about the acquisition of Newsy, a video startup that produces content for web and mobile, by E.W. Scripps. Many marketers and advertisers are seeing the importance of video content for online platforms. Scripps is the publisher of daily newspapers and owns various media companies.

To read about the acquisition, click here.

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Google’s and Amazon’s plans for Robots

An army of robots coming soon? Christy Ferer is shocked and impressed at the same time.  It’s been reported that Amazon is building robots in order to increase its way of shipping products and now Google is jumping in the game.  The article on Wired states:

“The difference between Amazon’s drone stunt and Google’s retail robot skunkworks, run by Andy Rubin, is that it seems far more serious. While Amazon released an unrealistic marketing video that had little to do with how its operations really work, Markoff’s sources say that Google is taking incremental steps to  automate steps all along the consumer-product supply chain, from  manufacturing to shipping.”

To read more about the article, please click here.


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Mobile Advertising for Brands

As experts at linking brands and consumers, the Vidicom team is always seeking effective ways to increase brand awareness.  With 17.4% of web traffic coming directly from mobile this year, it is clear that companies should develop, if they haven’t already, smart mobile advertising strategies to increase brand exposure. Many businesses are already effectively using mobile advertising.  Listed below are businesses winning with mobile advertising and the ways in which they do so:

Rock/Creek: The outdoor gear and apparel company uses Twitter’s Promoted Accounts to increase awareness and engagement with followers who were interested in their products.
Karaoke Heroes: When the karaoke bar opened in 2012, it was able to reach its target audience via Facebook.
Colombo & Hurd: The Florida law firm was able to get more people into it’s office via Google Adwords.
Just Salad: The salad chain geotargets by using Foursquare ads.

Is your company using these mobile advertising platforms? Let Christy Ferer know with a comment!

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Christy Ferer Meets Warren Buffet at the 2013 Fortune Most Powerful Women Conference

Warren Buffet & Christy Ferer

Vidicom CEO, Christy Ferer, attended the 2013 Fortune Most Powerful Women Conference and met Warren Buffet. Christy discovered that Warren knows her family and they had an interesting chat about her Omaha roots. At the conference, Christy had the opportunity to listen to speakers such as Glenn Close and Marissa Mayer, President and CEO of Yahoo!. She will definitely take the leadership strategies she learned and apply it to her business.

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Read This NYT Article About Women’s Success in Business


Success in business is very important to everyone and Christy Ferer, Vidicom CEO, enjoys reading articles on success and how people achieve it. An interesting article that shares how the challenges women face in the workplace was published in this weekend’s New York Times.

Click here to read the article on the four executives who share their stories


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Want a Retweet? Include a Photo, says Mashable


Christy Ferer, Vidicom CEO, read an interesting article on Mashable that says that your tweets are more likely to be retweeted if it includes a photo. Like the old adage says, “a picture is worth a thousand words.” Pic.twitter.com also helps in getting other users to retweet your photo. The study also revealed that Instagram photos without links are more likely to be retweeted than those with a link. To read the article on Mashable’s website, click here.


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Christy Ferer Visited London and Paris


Vidicom CEO, Christy Ferer, is visiting London at the moment and she is having an amazing time. She enjoys visiting the local museums and walking around Central London with her friends. After spending a few days in London, she will travel to France to spend time with old friends.

If you are visiting London, below are a few of the top attractions:

-British Museum

-The London Eye

-Buckingham Palace

-Piccadilly Circus

-St. Paul’s Cathedral

-Tower of London

-Westminster Abbey

There are plenty of other attractions that draw people from all over the world. The city is home to many world-class museums, shops, restaurants, and theaters.

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Preparing for the Fall Season

Christy Ferer, Vidicom CEO enjoys walking around Central Park during the fall. It is a wonderful time to be in New York City as the leaves start changing colors and holiday markets begin to serve apple cider and other holiday treats. The fall foliage is almost beginning, but I am pretty sure it has begun in the New England states. Stay tuned for some of my favorite fall photos!


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