Category Archives: Uncategorized

Vidicom Scholarship


Award Amount:  $ 1,500.00

1   Submission Deadline: March 1, 2016


The Vidicom Scholarship 

The cost of an education in today’s world is a burden to virtually every student. Vidicom would like to take some of the financial burden away from eligible students. In doing so, we hope that talented students can have more time to focus on their studies, spend a little less time trying to make ends meet,  and thereby receive the quality education they deserve.

We are pleased to have eligible students apply for our $1,500.00 Vidicom scholarship.


Our Organization

Vidicom is an award-winning media company that gets brands in the conversation with branded video content and unique digital distribution. Vidicom recently pioneered game-changing interactive live programming.


How to Apply:

Please submit a 500-1000 word essay about the most interesting website you have visited in the last year.  Explain why you found the site to be so unique and why it held your attention. Please note any other factors that made it interesting to you personally and what factors contributed to its excellence.

Send entries to:

Please be sure to include your contact information and the name of the school you attend/plan to attend.

All submissions must be received by March 1, 2016.

Only one scholarship submission allowed for a Vidicom Scholarship per student.


You will be judged on

Our Executive Scholarship Team will judge essays based on how interesting, compelling and persuasive they are.  They will also be judged on how well-written each essay is.



If you already attend an accredited academic institution you are eligible. If you are you are a high school senior who is enrolling upon graduation you are also eligible. You do not have to major in any one specific field. Applicants must be at least sixteen years of age. Students of all majors and intended majors are welcome to participate. However, all applicants are required to be residents of the United States. Scholarship awards will not be sent directly to you. Instead they will be sent to the Financial Aid Office of the institution where the finalist is enrolled.

Leave a comment

Filed under Uncategorized

The New Gregory Colbert

2005 New York City in the art scene.…No one could talk abut anything else other than the architecture of the this mobile museum on Pier 54. Of course at the heart of it the artist Gregory Colbert got plenty of buzz. He populated it with his legendary work  “Ashes and Snow”, a poetic narrative  of sublime photography and film recording animals in the wild and their interaction with humans. These humongous images all are housed in a 45,000 mobile museum that made it not only to piers in New York but to Venice, New York, Santa Monica, Tokyo, and Mexico City. He calls it nomadic museums.

Ok… amazing…great…changed the art scene with this nomadic museum concept and size and breadth of his work. Then he disappears. He is not seen or heard of by the public and his fans for 12 years.

This because now we know he was up to doing another masterpiece.

Now he’s done it again, and I had the privilege of seeing one of his first screenings even before he has mixed the sound with recordings of the true wild and animal sounds. It is called “The Island of Songs” In this film Gregory and  his “actors” Interact with wild lions, mantas, polar bears, orangutans, sperm whales and sea lions as if they were human.

It is unparalleled in its subject matter and stunning beauty.  Everything is suppose to be hush hush so can’t say more…but it will not be coming to a theatre near you soon. Instead it will wind up in 6 cities in very non-theatrical places…Stay Tuned.

FullSizeRender IMG_3861

Leave a comment

Filed under Uncategorized

Aspen Art Museum Opening

Vidicom CEO Christy Ferer attends the new Aspen Art Museum opening, building designed by Japanese Architect Shigeru Ban. The museum is funded by private donations and held a reception on July 31, 2014. To read more about the new museum, click here.

Below are some photos from the opening:

photo 1

photo 4

photo 2

Leave a comment

Filed under Uncategorized

The Aspen Ideas Festival

Christy Ferer’s favorite speakers at the Aspen Institute Ideas Festivals:
  • David Brooks’ Full Speech:

  • Katie Courics jokes and Gov Hickenllopers jokes at comedy night July1. Loved his shark jokes
  • Richard Haas’s wrap up on our role in the Middle east.  His message that was most interesting was that the US should indeed work with our enemies like Iran on a one off basis. As we are doing to fight Isis in Iraq.
  • Mike Mullean and Anne Marie Slaughter were my stars during the first session and David Brooks

Leave a comment

Filed under Uncategorized

Coca-Cola Takes on Beauty

DiskWithScript published an interesting article about Coca-Cola teaming up with OPI on a collection of nail polish. The names of the nail polish are inspired by the beverage giant’s products. Set to launch in June 2014, the brand had a manicure event in Manhattan this month. Coca-Cola generates more than $1 billion in retail sales annually.

Christy Ferer and the Vidicom team think this is a great way to expand the brand into other product categories. To read more about Coca-Cola’s new initiative, click here:

Leave a comment

Filed under Uncategorized

The Italian Futurism, 1909-1944, Reconstructing the Universe at The Guggenheim Museum

I felt the Italian Futurism exhibition at the Guggenheim was disturbing because while this art movement was amazing to look at, their relationship with fascism was complex and appalling. The exhibition is the first of its kind and offers a comprehensive view of Italian futurism from F.T. Marinetti’s Futurist  Manifesto in 1909 to the end of World War II. To learn more about the exhibition, click here:

Leave a comment

Filed under Uncategorized

14 Things Every Successful Person Has In Common

Christy Ferer read an interesting article on about qualities that successful people share. Below is a list from the Forbes article:

1. They Know When to Stay and When to Leave
2. They Do More Than What’s Asked of Them
3. They are willing to fail in order to succeed
4. They know that they make their own luck
5. They set real goals that they can accomplish
6. They take accountability for themselves and their actions
7. They make change instead of being affected by it
8. They are able to adjust to changes in the market place
9. They can communicate their story effectively
10. They ask the right questions to the people that can deliver the right answers.


Leave a comment

Filed under Uncategorized

Beyonce in NY Times

Beyonce dropped her new album on iTunes at midnight on Thursday and it slowly became the fastest-selling album to date. When people found out about the album’s release, it was all over social media. Christy Ferer thinks that it was an unconventional marketing tactic and it seems to have worked. She thinks Beyonce has set a new trend in the music industry and industry leaders will surely follow the trend with future album releases.

To read more, click here.

Leave a comment

Filed under Uncategorized

HBR: Our Dangerous Obsession with External Recognition

Christy Ferer read an article in the Harvard Business Review that warns about the dangers behind obsessing with external recognition. Here are a few from the article:

1. We distance ourselves from the fundamental growth engine of our careers.
2. We misallocate our time and attention.
3. We alienate critical nodes in our professional networks.

Check out the article here.


Leave a comment

Filed under Uncategorized

Creative Conglomerate: Omnicom and Publicis to Merge

Vidicom CEO Christy Ferer loves to stay in the loop regarding the most recent business deals, and one headline on Direct Marketing News catching everyone’s eye is the two marketing giants, Omnicom Group and Publicis Groupe, that have announced their decision to merge the two companies.  They are two of the most prominent companies in the realm of advertising, and plan on forming the largest advertising holding company in the world.  To successfully integrate the two companies, their strategy during the first couple years is to operate under the leadership of both Omnicom CEO John Wren and Publicis CEO Maurice Levy.  Once they have smoothed their path, Wren will take the position of Publicis Omnicom Group CEO, and Levy will become non-executive chairman.


Leave a comment

Filed under Uncategorized