Coca-Cola Takes on Beauty

DiskWithScript

Adage.com published an interesting article about Coca-Cola teaming up with OPI on a collection of nail polish. The names of the nail polish are inspired by the beverage giant’s products. Set to launch in June 2014, the brand had a manicure event in Manhattan this month. Coca-Cola generates more than $1 billion in retail sales annually.

Christy Ferer and the Vidicom team think this is a great way to expand the brand into other product categories. To read more about Coca-Cola’s new initiative, click here:

http://adage.com/article/cmo-strategy/coca-cola-takes-beauty-category-nail-polish-launch/293230/

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