Creative Conglomerate: Omnicom and Publicis to Merge

Vidicom CEO Christy Ferer loves to stay in the loop regarding the most recent business deals, and one headline on Direct Marketing News catching everyone’s eye is the two marketing giants, Omnicom Group and Publicis Groupe, that have announced their decision to merge the two companies.  They are two of the most prominent companies in the realm of advertising, and plan on forming the largest advertising holding company in the world.  To successfully integrate the two companies, their strategy during the first couple years is to operate under the leadership of both Omnicom CEO John Wren and Publicis CEO Maurice Levy.  Once they have smoothed their path, Wren will take the position of Publicis Omnicom Group CEO, and Levy will become non-executive chairman.

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