Branch Launches Potluck, a Stress-Free Social Network

Christy Ferer, Vidicom CEO, knows she constantly checks her Instagram possible Likes after I post an image. Isn’t that the point of social media? To create as much exposure as possible with your name glued to the link? This seems to be much of the allure regarding social media – the opportunity to quantify how well your posts perform among other users. People receive personal satisfaction through every Twitter Retweet or Facebook Share.  Yesterday, Mashable described the social network created for those not interested in experiencing performance anxiety online like those we have grown accustomed to.

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