Monthly Archives: July 2013

Creative Conglomerate: Omnicom and Publicis to Merge

Vidicom CEO Christy Ferer loves to stay in the loop regarding the most recent business deals, and one headline on Direct Marketing News catching everyone’s eye is the two marketing giants, Omnicom Group and Publicis Groupe, that have announced their decision to merge the two companies.  They are two of the most prominent companies in the realm of advertising, and plan on forming the largest advertising holding company in the world.  To successfully integrate the two companies, their strategy during the first couple years is to operate under the leadership of both Omnicom CEO John Wren and Publicis CEO Maurice Levy.  Once they have smoothed their path, Wren will take the position of Publicis Omnicom Group CEO, and Levy will become non-executive chairman.

 holding_bwsmallpgroupe

Advertisements

Leave a comment

Filed under Uncategorized

Pinterest Gets More Personal With Browser Tracking

Vidicom CEO, Christy Ferer, says attention Pinterest users! It was announced on Friday that Pinterest is coming out with a few new features, including personalized pin and board recommendations based on the sites you visit. In an effort to provide its users with a more personalized experience, this new feature will use your cookies, log data and device information to personalize what pins and boards you see. Software engineer Ke Chen explains that the new tools are designed to help you “see more pins you love, and fewer you don’t.”

Another new feature that Pinterest is coming out with is an “edit” button that lets users better customize their home feed. Pinterest really is getting more personal!

http://mashable.com/2013/07/27/pinterest-tracking-personalized-pins/

Image

 

Leave a comment

Filed under FYI Articles I Like

9/11 Memorial Museum

Vidicom CEO Christy Ferer says progress is being made in Lower Manhattan regarding the construction and rebuilding of the 9/11 Memorial Museum.  After Hurricane Sandy, the 22 million gallons of water that flooded the museum site damaged the construction and was a serious setback.

Thankfully, many of the large artifacts accumulated from the wreckage debris that were slated to be displayed in the museum were unharmed.  Most were kept in storage, as the construction was placed on hold due to various controversies regarding the matter.  Christy believes, as do many others, that this was a blessing in disguise, allowing the artifacts to maintain their ability to present a story.
A fire truck that was parked on Vessey Street and
was half destroyed when the building came down.
A twisted piece of steel demonstrating the power of the wreckage.

It’s been an honorable and trying mission to create a sacred place within this museum for those who’ve lost loved ones. Mike Bloomberg and Christy Ferer have been discussing and acting upon how these artifacts can best address the public, and present their unique messages.  (Check below for a adorable picture of us together in our construction outfits)

Jane Rosenthal – An active leader on the board of
the National September 11 Memorial & Museum at
The World Trade Center.
Among the active and devoted members of the board is the Director of the Museum, Alice Greenwald.  She has aided every helping hand towards creating a powerful demonstration of the resilience our country has undergone, and continues to exhibit. More information on the museum can be found here
Mike – What a cutie!
Alice Greenwald – Museum Director

Click here to read NY Times articles on the 9/11 memorial

 

Leave a comment

Filed under Uncategorized

Cathedral Lake Hike in Aspen, Colorado

In the mood for some fresh air and incredible scenery?  The Cathedral Lake Hike is moderately difficult, but worth every ounce of expended effort.  The views are unimaginable, providing sights ranging from Aspen covered hills, to fields of wildflowers all along the hike as well as along the Cathedral Lake.  This past weekend, Vidicom CEO Christy Ferer was able to experience these views first hand, as she made the three mile trek to the lake and back.  It was a bit of a sweat in the warm weather, but the varied sun and shade along the trail was refreshing.  Beginning the hike, the trail was surrounded by immense Aspen trees, creating an enclosed environment before hitting the tree line.  Once Christy was out of the cover of the trees, the view opens up and extends for miles in all directions.  An amazing attraction of this hike is the fields of wildflowers all along the hike.

Aspen Trees Along the Trail
  
Click here more information on Cathedral Lake Hike

Leave a comment

Filed under Uncategorized

Linkins Lake Hike in Aspen, Colorado – One of Christy Ferer’s Favorite Places to Visit

For the perfect summer activity to experience the many perks of the great outdoors, all you have to do is grab your hiking boots, maybe pack a light lunch, and don’t forget that camera to document the breathtaking beauty of the Linkins Lake Trail.  Only a short drive outside of Aspen, Colorado lies Independent Pass, home to many trail-heads, including the Linkins Lake Hike.  With the many different difficulty levels, there is an experience for virtually everyone, but Linkins Lake is one hike in particular you should make note of.

Vidicom CEO Christy Ferer happens to be extremely lucky, in that when she went on the hike, the wildflowers were in full bloom.  Usually, they conceal their beauty until late July through late August, but they made an exception this year.  (Christy likes to think that the flowers bloomed for her!)

Searching for more hikes through the state of Colorado?  Click here for 5 of the most serene adventures exhibiting the alpine meadows.  Share your favorite hike in a comment below to add to the growing list of extraordinary hikes! For more information about the trail, visit http://www.trails.com/tcatalog_trail.aspx?trailid=HGR207-045

 

Leave a comment

Filed under FYI Travel

Twice as Many Top 100 Brands Use Instagram Video as Vine

Vidicom CEO Christy Ferer thinks even brands can’t stay away from the Insta-Tan (pun intended) available through Instagram’s filters. The new video feature battle between Vine and Instagram has begun, and it looks as though Instagram already has a slight lead.  Even though this new feature was introduced only a week ago on Instagram, they have the upper hand due to their immense following, which Vine is currently working on obtaining.  Not only are Instagram users a fan of the ability to add a filter to their video, but the world’s brands are utilizing this social media network. Read Mashable’s article here!
Tell us in a comment which vou prefer!  Have a favorite Instagram filter?  Let us know on our Facebook Page!  Also, check out how brands like Nissan and Honda are using Vine and Instagram Video: http://www.forbes.com/sites/dalebuss/2013/07/23/nissan-honda-campaigns-test-vine-15-second-instagram-video/

Leave a comment

Filed under Uncategorized

Branch Launches Potluck, a Stress-Free Social Network

Christy Ferer, Vidicom CEO, knows she constantly checks her Instagram possible Likes after I post an image. Isn’t that the point of social media? To create as much exposure as possible with your name glued to the link? This seems to be much of the allure regarding social media – the opportunity to quantify how well your posts perform among other users. People receive personal satisfaction through every Twitter Retweet or Facebook Share.  Yesterday, Mashable described the social network created for those not interested in experiencing performance anxiety online like those we have grown accustomed to.

Leave a comment

Filed under FYI Articles I Like